Position a watch before a photo shoot

⌚ Optimize your watch shootings: 10:10 rule, 45° angle, ported rendering or 360° animation. Increase visual quality and productivity.

5 minutesObitvu Station software, a Canon EOS RP camera, a 100mm Macro lensOne person and one photo studio Alphashot Micro Pro v2

You want Succeed in the photography of your watches for your site e-commerce ?

This guide shows you how position your models in a professional manner to value each detail : dial, needles, wristband, texture.

Thanks to automated photo studios Like the Alphashot Micro v2 and at Orbitvu Station software, you'll get consistent, sharp, and compelling visuals. Follow us key steps for a high-end watch look. 👓📷

Preparation: the rule of the needles at 10:10

After cleaning your watch (discover our Tutorial on cleaning a watch before shooting), position its needles at 10:10am.

This is a nod to the introduction of the time of universal reference, and it is also a aesthetic position. The hands will not hide complications and dials such as the power reserve of an automatic watch.

Flat shot: highlight the details of a watch

📍 Put the watch down Flat in the center of your studio, indicated by A point in the middle of the board rotating, then position the camera above your studio.

🔍 Use this configuration for 2D photography And the close-up photography components: bracelet clasp, crown, dials.

Flat photo with a camera positioned at 45°: the 3D effect

The watch is also arranged Flat in the studio.

Place the 45° camera to achieve a diving effect. This 3D position will, for example, highlight the reliefs and details of the dial.

💡 Lighting must be adjusted to accentuate or attenuate them. Then rotate the image to get the angle you want.

Give a watch an impression of range

⌚️To create the illusion of a worn watch, use a vertical stand And a rigidifier in your photo studio.

📷 Position the watch Center of the plateau and shoot From the front With a macro lens adapted, to reveal the fine dial details And of wristband. This type of shooting is ideal for realistic presentation on your e-commerce site.

🔄 The plexiglass holder may appear on some views (especially under the bracelet), but it disappears easily thanks to the IQ Mask automatic clipping. It also allows you to make a smooth 360° animation of the watch.

👉 Also discover our tutorial for make 360° jewelry animations with perfect sharpness.

Frequently asked questions

What are the financial benefits of a well-optimized shooting setup?

A good configuration of the watch before shooting reduces post-production editing time and avoids photo retakes. This reduces costs and allows products to be brought online more quickly, improving the return on investment.

What is the best way to capture the details etched on the dial?

Use a macro lens with precise focus and soft side lighting to make the prints stand out without creating reflections. This provides clear images of inscriptions and fine details.

Why is the Alphashot Micro V2 ideal for watch photography?

The Alphashot Micro V2 is designed to capture complex details thanks to its motorized turntable, adjustable LED lighting, and automatic clipping tools. This makes it a perfect solution for delicate products like watches, where every detail counts.

Can a single capture profile be used for several types of watches?

Yes, the Alphashot Micro V2 allows you to save custom capture profiles containing lighting and positioning settings. You can reuse these profiles for similar watches, ensuring visual consistency while reducing setup time.

How do you make sure that the camera is correctly positioned at 45° to the studio set?

The camera mount built into the Alphashot Micro V2 has graduations that make it easy to position the camera at the desired angle.

Need personalized guidance?

Our PackshotCreator experts are available to help optimize your product photography workflow.