Fashion Packshot: E-commerce Photography for Clothing & Apparel
500+
pieces photographed per day
3s
per white background packshot
-80%
cost vs external studio
They produce their packshots with us
Why automate your fashion photo production?
Flat-lay or mannequin photos
Flat-lay with Alphadesk or worn photography with large-format studios. All techniques in one workflow.
True-to-life textures and colors
Calibrated LED lighting for exact reproduction of materials, shades and textile details.
Immersive 360° photography
Offer an interactive customer experience with 360° rotation of your clothing and accessories.
Volume: hundreds of pieces per day
High-throughput production with complete automation: capture, clipping, and export simultaneously.
E-commerce catalog integration
Direct export to your PIM, DAM or e-commerce platform with the right formats and metadata.
3 steps. Zero photo skills.
Place your product
Open the studio, place the item. The software guides the operator for optimal positioning.
Capture in one click
Photo, 360°, video: everything is automated. Calibrated LED lighting, framing, IQ Mask clipping.
Export everywhere
Marketplace-ready formats in one click. PIM/DAM integration. Direct publishing to your channels.
Recommended systems for fashion
Studios adapted for textiles, from footwear to ready-to-wear
Alphashot XL v2
Up to 50×30×70 cm · 200 photos/day
- Versatility for medium products (bags, shoes)
- Suspension kit available as option
- Multi-camera support (up to 5)
Alphadesk v2
Up to 85×70×5 cm · 300 photos/day
- Immediate clipping for flat textiles
- Physical instant capture buttons for speed
- Ghost image tools for perfect alignment
Alphastudio XXL Pro v2
Up to 100×70×190 cm · 150 photos/day
- All-in-one solution for fashion (flat, ghost, worn)
- Oversized LED lighting for print quality
- Automatic clipping even for models
“We shoot 200 references per day with a single operator. Production speed has increased 8x since installation.”
Alexandre M.
Production Director, ready-to-wear brand
Frequently asked questions about fashion photography
Answers to your most common questions.
How to photograph clothing for an e-commerce site?
Three main techniques: flat-lay photography with Alphadesk, invisible mannequin (ghost) or model photography. Our studios automate each technique with calibrated lighting and instant clipping.
Flat-lay vs mannequin: which method to choose?
Flat-lay is ideal for t-shirts, sweaters and accessories. The invisible mannequin (ghost) suits jackets, dresses and shirts for a 3D look. Model photography highlights the cut and drape. Most brands combine all three techniques.
What lighting for fashion photography?
Diffused LED lighting is essential for faithfully reproducing colors and textures. Orbitvu studios integrate automatic lighting that adapts to each type of textile, eliminating unwanted shadows and reflections.
Ready to accelerate your fashion photo production?
Book your demo
Calculate your ROI
Estimate your savings in 2 minutes. Personalized and instant results.
30 minutes with an expert. See our systems in action on your own products.